NS2 Blog

Web analytics tools are invaluable applications considering the fact that websites are mushrooming and their tracking and analysis are vital cogs particularly for business oriented ones. Web analytics is a measuring tool, a metric that measures all the activities on a website. The metrics themselves can range from the simple count of ‘hits’ to the determination of far more complex interactions. Web analytics generate reports which provide essential information about the rankings of a website for various search terms in the major search engines. Online business owners from the smallest ones to webmasters of Fortune-500 companies rely heavily on web reports to monitor their web ranking. Obtaining accurate statistics about a web site will help a lot in promoting an online business.

There are currently two main technologies accepted in global website reporting: page-tagging and web server log file analysis. The web statistics are basically the same for both, the main difference lies in some added flexibility and interactivity. Web log file analysis allows you to create statistics report in your desired format, import the report and then save on your system. You can view the entire website stats from the very first day of visit to the last day the website is accessed. The stats include the number of unique visitors, number of hits, visits, clicks, pages and bandwidth. On the other hand, page tagging can break down data more easily from page content and works around difficulties with the use of multi-domain installations.

Website reports are inclusive documents that present a keywords list, search engines list and the ranking a website has acquired for selected keywords. The reports incorporate charts and graphs which present a graphical perspective of the increase or decrease in search rankings each week. This can help in a business’ marketing strategies, placement tactics and revisions on search engine optimization. The web reports help in tracking the website's search engine rankings and issue alerts when a site's ranking drops. They also provide the important tools to solve existing problems, make necessary improvements, and check the competitor's website rankings.

Having said all these, you can only reap the benefits from web analytics and global website reporting if you know how to configure all the data, interpret the results and afford fees charged by the providers of the service. However, there are companies that provide comprehensive web reports such as NS2 Online. Their system gives the key metrics, statistics and analytics to help you understand every facet of your online business, thereby allowing you to make informed decisions based on solid analytics and reporting.